UIS MBA 25

Ferrari’s Price Hike: Why It’s Still a Power Move If you thought buying a Ferrari was already out of reach, buckle up—because some models are about to get even pricier. In response to a new 25% U.S. auto tariff, Ferrari is raising prices by as much as 10% on some of its cars (Dow Jones & Company, 2025). But here’s the twist: while some models like the SF90 and Roma will cost more, Ferrari is choosing to absorb the extra costs for others. That means they’re not just passing the full price hike on to customers, they’re being super strategic about it. So why does this matter? Well, this move is a perfect example of how luxury brands manage their image. Ferrari isn’t just selling cars, they’re selling a dream, a status symbol, a lifestyle. That’s what makes them a “specialty product” in marketing terms. These are products people go out of their way to buy, often without comparing other options, and they usually come with strong brand loyalty (Prentice Hall, 2009). Even though prices ar...

In today’s fast-changing world, companies need to understand their customers better than ever. One of the most important ways they do this is through m arket segmentation , which means dividing customers into smaller groups based on things like age, location, income, or behavior (Armstrong & Kotler, 2009). A recent article from The Wall Street Journal explains how companies are now using artificial intelligence (AI) to make this process even better (Deloitte, 2024). Modern Customer Segmentation: More Dynamic, Personalized (Deloitte, 2024) What’s New About Market Segmentation? In the past, businesses used basic information like age or where people live to figure out what products to sell them. But now, thanks to AI and machine learning, companies can study huge amounts of data quickly. This helps them find patterns and predict what customers will want next, instead of just looking at what they’ve bought before. For example, stores can now use AI to see which customers are likely ...

  Business Ethics and the Fall of Elizabeth Holmes: A Lesson in Doing the Right Thing   Elizabeth Holmes was once seen as a rising star in the tech world. She was the founder of Theranos, a health technology company that claimed it could run hundreds of blood tests with just a few drops of blood. People believed she was going to change the world—and for a while, she seemed unstoppable.   But it was all a lie.   Holmes was recently found guilty of fraud. Her company’s technology didn’t work, but she kept telling investors, patients, and the public that it did. Now, she’s in prison. This story isn’t just about one person’s fall from grace—it’s also a powerful example of what happens when people in business forget about ethics.   Read the full article from BBC News   Why Ethics Matter in Business   Business is supposed to be a way to trade goods and services in a way that helps both sides. As explained in Esprit De Corps , people make deals because they ...

  From Clinical Nurse Manager to Healthcare Executive: How My MBA is Preparing Me for the Future Healthcare is evolving rapidly, and as a clinical nurse manager, I see these changes firsthand. Rising patient volumes, workforce shortages, new reimbursement models, and evolving technology are transforming how we deliver care. While my background in nursing has given me a deep understanding of patient care and team management, I’ve realized that leading in this environment requires more than clinical expertise—it demands a solid grasp of finance, operations, and strategy. That’s why I pursued an MBA in Finance and Healthcare Administration. My goal is to transition from frontline leadership to an executive role where I can drive meaningful change on a larger scale. So far, my MBA journey has been eye-opening, helping me connect the dots between clinical operations and the broader financial and strategic decisions that shape healthcare organizations. One of the biggest lessons I’ve lea...